For women, motorcycle riding is a mood booster and stress reliever that also increases a sense of independence. It is no surprise then that women ridership has increased almost 20 percent in recent years. The Motorcycle Industry Counsel says that women ridership has grown almost 20 percent since 2009. Back then, around 10.5% of the women in the United States were riding motorcycles, but the latest data shows the current numbers are up, reaching 12.5 percent. This change not only results in the increase of marketing to women it is also a lifestyle improvement.
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Several studies illustrate these factors. For one, Harley Davidson conducted a study where 37% of the respondents stated they felt happier, 27 percent of them feeling sexier and another massive 35% reporting they felt more confident. So what changes might these trends lead to. What studies are needed to further understand the developments. What other societal changes might effect or be affected by the change in motorcycle ridership. Hopefully, one more bastion of male dominance is falling and the motorcycle community will be better for it.
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